LAXPAPERBOYS.COM: STREETWEAR & KICKS @ Sportie LA!!!

As you may or may not already know, JBC is about progress and uplifting. A little while back we linked up with Diana Bianchini of Di Moda PR and The Woodcraft Rangers to coordinate an after school fashion program for under privileged kids called Street Wear & Kicks! As the director of the program I got to trace back through my development as a creative visionary and think to myself, what gave me and what would have given me the proper guidance to get started on the right foot? So we developed a program that was focused on exposing the children to the process of taking a vision and bringing it to life, as well as turning it into a business. We took the kids on field trips to places like Avid Ink. where they got to learn the process of sublimation printing and then they got to actually make their own shirts.

We took them downtown to the LA Mart where they got to learn about the wholesale side of the business and then we went around the corner to FIDM where they got information on getting an education in fashion. The most interesting part about the field trips for me was that most of the kids had no idea that the things they were learning even existed. Its important that we expose the youth to these things because without knowing its there, you can't strive for it. We even got support from a local shoe retailer, Sportie LA. Sportie LA donated a pair of white Converse All-Stars to each kid for them to customize. The designs they came up with were incredible! They put together a full blown fashion show at the end of the program and impressed their entire school. It was really special because you could see some of the kids actually identifying fashion as a new found passion of theirs.

So to give these kids the proper recognition that they deserve for all their hard work, Sportie LA will be hosting a party for them, featuring their designs, on February 23rd at the Sportie LA on Melrose Ave. Special thanks to Diana Bianchini (Di Moda PR) for taking the initiative to put together such a special program, thanks to Woodcraft Rangers for facilitating it, and to our sponsors Avid Ink., Sportie LA, FIDM, and everyone else that made this possible! We hope to see you all there February 23rd at Sportie LA! Click the flier below for more details, come out to the event and support these talented youngstas!