Be in the El Prez Video Shoot this Saturday!!!

Come thru Saturday to be in the new El Prez video ft. DNEZ! Read the flyer to get all the info! Its going down!

Be Cool...

- Just Mizzle

Creme De LA Creme Mixtape Release Party!

Uh ooooooh! Dont miss this! Check back later to downlwoad the mix-tape! I heard it and it's pretty niiiiiiiiiiiiice...

RSVP HERE

Not Cool!

VIDEO
Click on link above to watch the video. Sorry that I couldnt get the actual video on here.

This is just something that I came across thanks to my new friend Bianca. I know you may think that this is not our usual topic of discussion or maybe you think it doesn't fall in line with our movement but it does believe it or not because this sh*t is not COOL! This isnt something that I can just overlook so I had to post something about it. Whatever feeling or action that this brings out of you, please put that feeling into play and help to make people more aware.

Be Cool...

- Just Mizzle

JBC Music

What do we do?

JBC Music represents a new community of like-minded individuals that support each other and provide the resources and services needed to develop your campaign, solidify your brand and take your career to the next level.

As creative consultants, our services include but are not limited to management, branding and brand, creative marketing, media relations and online distribution. With the services that we provide, we are in the prime position to market the artist as individual brands, allowing you the creative control to grow artistically. We are committed to providing avenues of exposure, while developing the foundation needed to launch your career.

Development - We provide the artist with the support and resources needed to develop their Brand.
Production (Audio/Visual) - Resources Include: studio time, production, post-production, photography, cinematography, artwork, and other multimedia
Marketing - We create a custom marketing strategy paralleling the artists persona and vision. Including but not limited to merchandise & web presence.
Promotion - We specialize in online and street team promotion, emphasized with local shows, national tours, widespread blog presence and other viral promotion.
Distribution - Online digital distribution, hand to hand, the distribution of all merchandise from mix-tapes and albums to shirts, posters and bumper stickers.
Management - Our team assists with booking, scheduling, contracts, operations, and all media relations.

JBC. Artists
Dom Kennedy - www.dopeitsdom.com
Skotch Davis - www.skotchdavis.com
OverDoz - www.blunnitville.com
THC - website coming soon...

Contact us for any specific inquiries: info@laxpaperboys.com

Tupac 1992 Speech...Still relevant

A lot of the things that Pac talks about are still relevant today...Regardless if your black, white, purlpe, green, yellow, whatever. Its relevant to everyone...Just listen...

Be Cool...

- Just Mizzle

Holy Hip-Hop by Alex Melamid!!!

Check this artwork by Russian artist Alex Melamid. This is from an exhibit called "Holy Hip-Hop" that he's now showing at Forum Gallery in Los Angeles until November 1st. I'll be going this week to check it out because I hear its pretty dope!

Be Cool...

- Just Mizzle

REGISTER TO VOTE!!!

Don't forget to REGISTER TO VOTE! If your in Cali then the final day to register to vote is Monday, October 10th. November 4th is the day we decide our next president! Young America, we control our futures! ROCK THE VOTE!!!

Be Cool...

- Just Mizzle

Mibbs of Pacific Division, Jugrnaut Freestyle

Come on Mibbs...don't do em like that...Yikes!

Beeing Cool...

- Just Mizzle

Life & Times (LAx) Creative Agency

About

LAxCA is a branding, marketing, and design agency that specializes in creative consulting, branding and brand management. As a creative agency we are committed to serving our clients by providing them with the tools they need to share their vision with the world. Through our creative consulting and branding efforts we are dedicated to helping brands and brand owners to recognize, take ownership of and harness their own individual capacity for greatness.

We work in all forms of media including print, online, music, multimedia and fashion. We believe that we are successful because we are able to remove ourselves from all personal biases and become the mediator between our clients and their target market.

Contact for quotes and samples: laxcreativeagency@gmail.com

"The Daily Show" with El Prez!!

Click on the image to download my dude El Prez new mixtape "The Daily Show"! Shit is niiiiiiiiiiice! With featuring artist The Cheap Skates and DNez who did their thing as well so shout out to all those cats.

Be Cool...

- Just Mizzle

Congrats to U-N-I for their recent nomination!!!

Congratulations to the hommies Y-O and Thurzday of U-N-I for their recent nomination as "MTV's Best Break Out LA Artist!" Keep up the good work fellas...here's a few words from U-N-I, courtesy of VIMBY.

VIMBY - U-N-I

Be Cool...

- Just Mizzle

Pacific Division NEW VIDEO "TASTE" by Jason Madison

Check out the new music video from Pacific Division "Taste", produce by Jason Madison! My boy Jason did his thing with this one as usual. Its dope to look back and see how far Pac Div has come. You cant help but to fall in love with their music because its so fresh. They have that music that you hear and you want to run go put someone else up on it like you discovered them, hahahaha. Congrats to Pacific Division, and Jason Madison. Shout out to my brotha Mike Reese for that dope opening artwork for the video. If you've been to a Pac Div show then look closely you might have a little cameo in the video. Hopefully you weren't picking your nose or something, haha...Wheres Mizzle?


Be Cool...


- Just Mizzle

The History

The LAx Paperboys started off in 2004 as early adopters of a budding creative renaissance in the heart of South Central, Los Angeles. Originally known as a clothing line created by Gavin "Mizzle" McNeill to uplift young like-minded individuals to embrace their circumstance and strive beyond with sincere ambition, the LAx Paperboys became well known for producing some of the hottest live shows and special events created to promote the clothing, the music and spread their messages of positivity. The young activists became well known for these events along with the popularity of the famed "I Love Cali" tee shirt. After building a name working with artists such as Dom Kennedy, U-N-I and Pac Div, the Paperboys soon established LAXPAPERBOYS.COM as a COOL Lifestyle blog created to capture the history that was being made and spread the word globally.

In August of 2008, the Lax Paperboys and Life & Times (L&X) Creative Agency collectively established JBC., The JUST BE COOL. Campaign as an effort to redefine COOL and empower the urban demographic. At the core of JBC., lives a COOL mentality that has grown from hard work and a positive, progressive frame of mind. Inspired by classic Los Angeles culture and the work ethic of the historic “paperboy,” this campaign is the foundation of what is now JBC. Global. Using music, merchandise and creative marketing, the mission behind JBC. Global is to spread messages of peace, unity and progress to its global audience and co-create a New World Culture.

Since inception, The JUST BE COOL Campaign has built a solid presence amongst the LA music scene. This lifestyle brand has been embraced amongst a 13-30 age demographic and has had the privilege of playing an early role in what has been referred to as a cultural renaissance. Cultivating strong relationships with the young talent that is at the forefront of this revolution, this campaign has been identified, established and endorsed by many young, like-minded influencers such as local acts J*DaVeY, OverDoz. and Polyester The Saint to name a few.

…A vision that involves creating a lifestyle brand that raises consciousness and is fueled by the individual who seeks progress despite his circumstances. This philosophy has become the backbone of the JUST BE COOL. Global movement. Work hard, stay positive and BE COOL.

For general information email info@laxpaperboys.com

MIZZLE's 21st G-Day Weekend Celebration!!! Pt. 1

Maaaaaaannn! Thanks to everyone who came out Thursday night to celebrate my 21st with me! I had a fucking blast! Special thanks to my boy Lateef and Shake The Hand LA. for allowing me to link with them on such special day for me. Thanks to my boys Carter, DOM KENNEDY and PACIFIC DIVISION! Yall did yall thing for a my birthday and I wouldn't have wanted to have anyone else perform at my party except the hommies. Thanks to my bro Fred Mac for coming down to the LAnd for ya bros G-Day. Thanks to the photographer Tommy B for all the dope pics and anyone else who took pics. And thanks again to everyone who came out because for real, it was a special night for me and I really appreciate you all.

ALSO, HAPPY BIRTHDAY TO MY CUZZO GABE, MY BOY D-DAVE, AND KILLA RAY!

HERE SOME PICS FROM THE PARTY!!! Check back because i'll be putting up more later!

- Just Mizzle

Be Cool...

The JUST BE COOL. Campaign

"JUST BE COOL." is our global campaign designed to redefine the word COOL.

The new definition of COOL: Keeping a Positive Attitude about Life and a world of Peace, Unity and Progress.

The JUST BE COOL. Campaign is a global effort to re-define the word COOL through music, merchandise and creative marketing. This campaign will raise our overall level of consciousness and change lives worldwide. We are dedicated to uplifting our generation and helping others to recognize, take ownership of, and harness their own individual capacity for greatness. We will educate others on how they can use positive energy to bring their dreams to reality. We work to encourage our urban youth to embrace their circumstances and strive beyond with sincere ambition, confidence and conviction. We are proving to the world that there is strength in numbers and when hard work is combined with a POSITIVE and PROGRESSIVE mindset we can bring our wildest dreams to reality.

Philanthropy - derives from Ancient Greek, meaning "to love people". Philanthropy is the act of donating money, services, time and/or effort to support a socially beneficial cause, with a defined objective and with no financial or material reward to the donor. In a more general sense, philanthropy may encompass any altruistic activity intended to promote good or improve human quality of life. One who practices philanthropy may be called a philanthropist. Although such individuals are often rich, people may perform philanthropic acts without possessing great wealth.

Fact: "Suicide rates among youths aged 15-24 have tripled in the past half-century..."
Harvard Institute of Economic Research Paper No. 1917: Explaining The Rise In Youth Suicide, March 2001

This Must Change...

To get involved with the JUST BE COOL. Campaign email: info@laxpaperboys.com