The Just Be COOL. Campaign

The "Just Be COOL." Campaign

"Just Be Cool." is our campaign designed to redefine the word COOL.

The new definition of COOL: Keeping a Positive Attitude about Life and a world of Peace, Unity and Progress.

Using music, campaign merchandise and creative marketing strategies, this campaign will raise our overall level of consciousness and change lives worldwide.

Philanthropy - derives from Ancient Greek, meaning "to love people". Philanthropy is the act of donating money, services, time and/or effort to support a socially beneficial cause, with a defined objective and with no financial or material reward to the donor. In a more general sense, philanthropy may encompass any altruistic activity intended to promote good or improve human quality of life. One who practices philanthropy may be called a philanthropist. Although such individuals are often rich, people may perform philanthropic acts without possessing great wealth.

Objectives

The "Just Be Cool" Campaign will highlight and define the COOL lifestyle through music, merchandise and creative marketing strategies. We will educate others on how they can use positive energy to bring their dreams to reality. We are already changing the way people think about themselves and their overall outlook on life. We will continue to enlighten the masses on how they can PROGRESS towards their dreams without frustration or anxiety. We will bring our young people closer to an understanding of the power they possess within and the power in numbers. Our influence is focused on but not limited to and will reach beyond the younger generation. We are dedicated to helping our youth recognize, take ownership of, and harness their own individual capacity for greatness. We will raise the overall level of happiness amongst youth and their peers creating a new culture of PEACE and PROSPERITY. We will encourage ALL to embrace their circumstances and strive beyond with sincere ambition, confidence and conviction. We are proving to the world that there is strength in numbers and with PEACE, UNITY and a PROGRESSIVE mindset we can make a difference.

Fact:

"Suicide rates among youths aged 15-24 have tripled in the past half-century..."
Harvard Institute of Economic Research Paper No. 1917: Explaining The Rise In Youth Suicide, March 2001

This Must Change.

To get involved with the "Just Be COOL." Campaign Contact: info@laxpaperboys.com