The JUST BE COOL. Campaign

"JUST BE COOL." is our global campaign designed to redefine the word COOL.

The new definition of COOL: Keeping a Positive Attitude about Life and a world of Peace, Unity and Progress.

The JUST BE COOL. Campaign is a global effort to re-define the word COOL through music, merchandise and creative marketing. This campaign will raise our overall level of consciousness and change lives worldwide. We are dedicated to uplifting our generation and helping others to recognize, take ownership of, and harness their own individual capacity for greatness. We will educate others on how they can use positive energy to bring their dreams to reality. We work to encourage our urban youth to embrace their circumstances and strive beyond with sincere ambition, confidence and conviction. We are proving to the world that there is strength in numbers and when hard work is combined with a POSITIVE and PROGRESSIVE mindset we can bring our wildest dreams to reality.

Philanthropy - derives from Ancient Greek, meaning "to love people". Philanthropy is the act of donating money, services, time and/or effort to support a socially beneficial cause, with a defined objective and with no financial or material reward to the donor. In a more general sense, philanthropy may encompass any altruistic activity intended to promote good or improve human quality of life. One who practices philanthropy may be called a philanthropist. Although such individuals are often rich, people may perform philanthropic acts without possessing great wealth.

Fact: "Suicide rates among youths aged 15-24 have tripled in the past half-century..."
Harvard Institute of Economic Research Paper No. 1917: Explaining The Rise In Youth Suicide, March 2001

This Must Change...

To get involved with the JUST BE COOL. Campaign email: info@laxpaperboys.com